In this article Dr Mercola shares lots of insights relating to sugar that we should all be aware of and especially have the responsibility to know about as parents. He explains that it’s only very recently in human evolution that we’ve had ongoing access to so much sugar and that processed sugar of course has an even more potent impact on our chemistry and because of this … “people’s tongues were still not able to adapt to sweet treats. This is why when the receptors in your tongue are highly stimulated, it results in your brain sending out excessive reward signals whenever you eat something with sugar in it, which end up overriding your self-control mechanisms. This leads to addiction.